Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

Stands for User Experience. This refers to the overall design of a web page and site, and how the user will experience it.

A term used to describe the process of collecting customer feedback and utilizing it to improve their experience.

This stands for the World Wide Web Consortium which is the international governing body for the web. Tim Berners-Lee, the director of the W3C, is also one of the original inventors of the World Wide Web.

Takeaway

Keep in mind there are web standards much of which relate to accessibility and some developers are better than others writing code that complies with standards.

This refers to a Project Management process whereby each phase follows another until the completion of a project, specifically first Define, then Design, Develop, and Deploy. It is considered a more practical, less time-consuming process than Agile but also limits the amount of creativity and ability to make substantive changes during the course of the project.

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Hosting is the business of storing website information on an online server. More importantly than the space provided, is the fast website loading speed due to the server. Buying one server for a personal website usually would be too expensive, but using a web hosting service enables companies to share the cost of fast loading speed.

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Search engines use spiders to crawl linked pages of a website to index them and determine their rankings in regards to search terms.

Theming is the process of turning a Photoshop design and a Drupal back-end into a fully functioning web page. The first step involves structuring HTML through Drupal's views, blocks, and panels modules into valid HTML that can then be styled. Next, CSS - in our case, Sass and Compass - is written to transform the very basic looking HTML page into a fully responsive web page, matching the design perfectly. JavaScript is written to add interactivity, such as sliding and filtering results without the page having to reload. Theming usually includes extensive QA (quality assurance) so that the end result is compatible with any modern device that can view a web page.

Webinar stands for web seminar. Virtual seminars give users the flexibility to be in their home or place of work and still be present to learn new things and hear about the latest trends in their industry. It allows for a greater audience and cheaper cost compared to in-person seminars while also leading to increased engagement from users. 

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This is performed by a web developer during the Development and Deployment Phases. Developers will test the site design and functional features based on the Browser Spec. They will also complete items the QA person has found. Note people unfamiliar with web development are often surprised as to how much time QA and testing take. This is due in part to the amount of different devices that access the Internet and the amount of browsers and operating system combinations there are.

Sometimes the words "template" and "theme" are used interchangeably since they both refer to a system for efficiently managing the design and content of multiple web pages. A theme refers to the design components of a page (layout, typography styles, management of content types) as well as how content is managed on that page. So a template can be thought of as a subset of a theme.

Takeaway

Try to identify how many Themes your site will have i.e. how many different design layouts and templates.

White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance. 

The * character means a wildcard that takes the place of any other character or string of characters.

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A wireframe displays the content of a page as well as a preliminary display of the navigation and functionality. It is used to help define a web page. Wireframes are also an important reference doc for designers to know the contents of a page or template before starting the design. Note, while wireframes do display a page layout, they shouldn’t be considered the design. It’s best to not limit design possibilities with wireframes.

Takeaway

Wireframes are critical to understanding what will be required to design and build the page and consequently the website. They are a key deliverable of a Definition Phase.

What it is: One of today's most popular content management and blog publishing applications online today. Used by 22% of the top 10 million websites, Wordpress's open-source aspect makes way for versatility; it can accommodate anything from small-time blogs to large fortune 500 companies.

Type: Open source

Cost: None

Pros: Wordpress is open sourced, making it very versatile. Wordpress has over 30,000 modules serving many different kinds of functions that tailor a website's specific needs. 

Cons: Support and upgrades to the software usually are not included. One would have to be dependent on the open-source community to fix any bugs or install any updates.

More about WordPress here.

This stands for “What you See Is What You Get” and refers to a web editor that allows you to make edits without having to know HTML or other types of code. Popular WYSIWYG editors include TinyMCE and CKEditor. Some editors can be used by both Drupal and WordPress.

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This is a sitemap used by search engines to easily index a website. This is typically entered into a Google Webmaster Tools account so that Google can efficiently and more accurately index and consequently know what a site is about.

This is a term created by Google that stands for the “Zero Moment of Truth”. It refers to the moment that a viewer decides whether they are going to click on a search result or other type of marketing content.

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