Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

A Facebook Contest, or sometimes called a sweepstake, is an easy way to increase Facebook Likes in order to increase visibility to a wider audience. The contest utilizes a ‘like gated’ promotion or offer that users need to complete in order to enter the contest.

A preview of information that Google displays on the sidebar of a Search Engine Results Page (SERP) when a user searches for a particular string of text. Such information can include summary text, featured images, links, hours of operation, and so on. This feature can also be referred to as a Rich Snippet

A feature is any significant aspect of a website from the large (e-commerce) to the small (print friendly pages). Since most every website feature can be designed/implemented in multiple ways as well as there can be a custom advanced version or a basic ‘out of the box’ one, it’s important to specify how a feature will be implemented.

Takeaway

Make sure the website features that comprise your website have been defined properly at the beginning of a project, so there are no surprises as to how it works and how much it costs.

Developed by Adobe Systems, Flash is a web technology able to create web content that combines sound, video, and animation.

'Frozen Fold' is a term we came up with that refers to a web page design, typically a home page, where there's an image or video that goes edge to edge, left to right, and top to bottom, no matter what dimension the screen is. In other words, the hero image always fills the screen on mobile or desktop. Plus there is more below the fold but you need to click on an arrow or scroll to see it. Our home page is an example of a frozen fold.

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A conceptual model of the process from which a user who is unaware of your company becomes a customer.

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