Content marketing is used to increase traffic, engagement, conversion and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO and is often the most critical component for determining success. It is also the most easily disregarded or last to be considered when allocating marketing resources. Content marketing is the creation and distribution of valuable, relevant and interesting information used to attract a certain key audience with the objective of driving an action.
Content marketing is the most important part of Internet marketing and should be an integral part of a business strategy.