Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

The rate at which recipients of an email actually open it.

What it is: Vignette/OpenText is an enterprise level CMS

Type: Fee-based licensed software

Features: Personalized content marketing due to the ability to quickly locate meaningful and relevant user content.

Pros: With OpenText one can maximize the value of enterprise information for improved decision making and productivity.

Cons: Being an enterprise CMS, the price may be too high for some.

OpenText's website.

Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative way of internet marketing compared to Pay Per Click advertising offered by Google.

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