The rate at which recipients of an email actually open it.
Online & Website Term Glossary
The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
What it is: Vignette/OpenText is an enterprise level CMS
Type: Fee-based licensed software
Features: Personalized content marketing due to the ability to quickly locate meaningful and relevant user content.
Pros: With OpenText one can maximize the value of enterprise information for improved decision making and productivity.
Cons: Being an enterprise CMS, the price may be too high for some.
Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative way of internet marketing compared to Pay Per Click advertising offered by Google.
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