Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

This refers to how a user experiences the site. Usability has a substantial effect on the success of a website. A site with simple, quality and credible material has great usability, and the user will notice. Also, equally as important, many search engines look at usability when ranking websites, and they will rank your page accordingly. 

The overall design of a web page and site, and how the user will experience it.

This term refers to the layout of a page or rather where a user interacts with a software application or Internet browser. Often referred to as a GUI or graphical user interface. The User Interface or UI is a subset of the overall User Experience design which includes how people interact with a series of pages, a whole website, or web application.

Tags that are appended to the end of a URL for tracking purposes. Examples include medium, source, campaign, term, and content.

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