Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

Is the ability to purchase products or services online. Many different aspects are involved with developing an e-commerce website. Shopping carts and collecting payment information, keeping payment information secure, and some may also include integration with product stock amounts, list of available service times, shipping cost integrated based on address and more. 

There is a lot to think about when it comes to developing an e-commerce website and every aspect is important.

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The Facebook algorithm that ranks business & brand pages, groups, celebrities, or individual accounts to determine what posts are shown to users connected to those accounts. At the start, the major factor was engagement on the post but it has since been updated to include many other factors.

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Creating an automated email workflow saves time in allowing an email service to send out an already developed email to users who meet certain requirements. There are many different rules/requirements that can be set up to trigger such emails. 

  • Form submissions
  • Purchase
  • Application Submission
  • Buyer Persona

Pro: Keeps customers engaged with your brand by sending targeted emails. Also, this saves time by automatically sending emails instead of having to custom craft a new one.

A rejection of an email to a user. A bounce code is generated upon the occurrence of an email bounce, providing information on why the email was rejected.

These allow organizations to schedule email campaigns that target specific users and buyer personas who have opted-in to receive their communications. These systems have many features including scheduling campaigns for specific days at specific times, segmented emailing lists by rules (buyer personas, purchase patterns, etc.), developing customized emails using brand colors, images, video, and more. 

Emailing can personally target specific users and deliver engaging content that is relevant and requested to them. It is a part of the customer relationship management process by keeping users involved in the brand. Email can lead to new sales or developing more qualified leads. 

Another service of email campaign systems is automation. See Email Automation for more.

Major Email Campaign Systems:

  • Hubspot
  • Constant Contact
  • Mailchimp
  • Pardot

The deliverability of an email describes the likelihood a sent email actually reaches the attention of a recipient.

The return on investment you receive from utilizing email marketing campaigns. 

A service through which you can send and receive emails. 

Interactions with individual users about your brand, and the products and services you provide.

Google Adwords feature that allows Adwords to adjust users bidding to increase conversions. 

Maximizing the amount of relevant data added to your contact record.

Data that is intentionally shared by a contact. 

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