Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

This is performed by a web developer during the Development and Deployment Phases. Developers will test the site design and functional features based on the Browser Spec. They will also complete items the QA person has found. Note people unfamiliar with web development are often surprised as to how much time QA and testing take. This is due in part to the amount of different devices that access the Internet and the amount of browsers and operating system combinations there are.

Sometimes the words "template" and "theme" are used interchangeably since they both refer to a system for efficiently managing the design and content of multiple web pages. A theme refers to the design components of a page (layout, typography styles, management of content types) as well as how content is managed on that page. So a template can be thought of as a subset of a theme.

Takeaway

Try to identify how many Themes your site will have i.e. how many different design layouts and templates.

White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance. 

The * character means a wildcard that takes the place of any other character or string of characters.

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A wireframe displays the content of a page as well as a preliminary display of the navigation and functionality. It is used to help define a web page. Wireframes are also an important reference doc for designers to know the contents of a page or template before starting the design. Note, while wireframes do display a page layout, they shouldn’t be considered the design. It’s best to not limit design possibilities with wireframes.

Takeaway

Wireframes are critical to understanding what will be required to design and build the page and consequently the website. They are a key deliverable of a Definition Phase.

What it is: One of today's most popular content management and blog publishing applications online today. Used by 22% of the top 10 million websites, Wordpress's open-source aspect makes way for versatility; it can accommodate anything from small-time blogs to large fortune 500 companies.

Type: Open source

Cost: None

Pros: Wordpress is open sourced, making it very versatile. Wordpress has over 30,000 modules serving many different kinds of functions that tailor a website's specific needs. 

Cons: Support and upgrades to the software usually are not included. One would have to be dependent on the open-source community to fix any bugs or install any updates.

More about WordPress here.

The condition in which a writer struggles to create new work due to a lack of creative ideas. 

This stands for “What you See Is What You Get” and refers to a web editor that allows you to make edits without having to know HTML or other types of code. Popular WYSIWYG editors include TinyMCE and CKEditor. Some editors can be used by both Drupal and WordPress.

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This is a sitemap used by search engines to easily index a website. This is typically entered into a Google Webmaster Tools account so that Google can efficiently and more accurately index and consequently know what a site is about.

This is a term created by Google that stands for the “Zero Moment of Truth”. It refers to the moment that a viewer decides whether they are going to click on a search result or other type of marketing content.

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