This is a term created by Google that stands for the “Zero Moment of Truth”. It refers to the moment that a viewer decides whether they are going to click on a search result or other type of marketing content.
Online & Website Term Glossary
The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
Want to boost your website's performance? Submit the form below to unlock a detailed report that evaluates the design, marketing and functionality of your website.