Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

This stands for “What you See Is What You Get” and refers to a web editor that allows you to make edits without having to know HTML or other types of code. Popular WYSIWYG editors include TinyMCE and CKEditor. Some editors can be used by both Drupal and WordPress.

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This is a sitemap used by search engines to easily index a website. This is typically entered into a Google Webmaster Tools account so that Google can efficiently and more accurately index and consequently know what a site is about.

This is a term created by Google that stands for the “Zero Moment of Truth”. It refers to the moment that a viewer decides whether they are going to click on a search result or other type of marketing content.

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