This covers all aspects of the user experience design. Action items include creating design concepts, designing templates, interior pages and common elements such as H1 tags (Header 1), hover, on states and mobile designs for phones and tablets. Note, the design process combines branding, user experience design, mobile design, and graphic design. Within these areas there are other aspects such as visual/narrative concepts, layout (composition, figure-ground), typography, color, and photography. A Successful design includes all of these areas in order to provide the most optimal user experience.
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