Online & Website Term Glossary

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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing. 

Building ongoing relationships with potential new clients with the hopes of receiving business from them in the future when they are ready to purchase. 

This is a phrase often used by designers to express the view that a minimalist approach to design, results in a more effective solution. Another related phrase is ‘design equals addition through subtraction’. The process entails stripping away nonessential words, images, and layout shapes, leaving what is most important, so it can be communicated without distraction.

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The process of obtaining backlinks from relevant websites while also linking out to relevant sites. This area has evolved and no longer is it the person that has the most links considered the best link builder. The quality of the links matter more than ever.

The first step is developing quality content that in turn will deliver quality backlinks from authority sites that are relevant in your industry. By having many unnatural or irrelevant links, it can lead to penalties. Search engines will see that as deceptive or black hat SEO.

Typically used for email marketing, this is the method by which you categorize recipient lists based on different factors. These can include location, age, industry, and many others. 

Common or broad keywords typically have more competition thus making it difficult to rank high for. By targeting SEO towards long tail keywords along with common ones it makes ranking high easier for terms that are more specific to your organization. Users from these search queries will be more qualified and will allow ranking higher to be easier.

Techniques to organize and visualize content on your site, allowing you to understand how pieces of content relate to each other and the goals and preferences of your users.

Software and other technology tasked with automating repetitive actions related to marketing in order to focus on more complex marketing strategies.

A lead who is more likely to become a customer compared to other leads, based on the lead's engagement and other behavior.

Material Design pertains to a design language that was developed in 2014 by Google. It makes use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows.

In general, people tend to have more favorable opinions of things they are familiar with.

Text that is less than 160 characters describing the contents of the page and why a user should visit the page. Meta descriptions are displayed in search engine results pages (SERPs) below the page title.

These tags, such as the Page Title, Meta Description or Image alt tag, are not very prominent to a site visitor but are of critical importance to a search engine robot when it crawls a website to see what it is about. Populating these meta tags comprise the basic foundation for a SEO project.

Snippets of HTML code that can be placed on a web page to provide contextual information for search engines and web crawlers. 

The moment in which a person instinctively uses a device (usually a smartphone) to fulfill the need to learn, do, see, or buy something.

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In computer programming, this is the process by which all unnecessary parts of the source code are removed without hindering it's functionality. 

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A minimum viable product (MVP) is where a new website is developed with enough features to satisfy early users and then provide feedback for future enhancements.

This refers to the way a Responsive Web Design is constructed. Typically there are 4 breakpoints, one for a: mobile phone, tablet, desktop small, and desktop large. Breakpoints are defined by pixel width.

The most common two types of mobile displays are phones and tablets. The sizes of these displays vary and there are close to 300 different devices that can access the Internet as of 2014.

Takeaway

Keep in mind a Responsive Web Design is not one design. It will change with each different type of device.

This term has become more popular with the explosion of different types of mobile devices and the popularity of using a Responsive Web Design to accommodate them. It refers to both designing and developing a website for mobile first before desktop. This entails a very different web development approach than a traditional desktop first process.

 
With Google releasing a new Mobile First update to their algorithm designing and developing on a mobile first mindset is more important than ever.

Modules are add-ons to core CMS functionality; They offer additional specialized features to supplement the basics. As of February 2014 there are over 30,000 community contributed modules to Drupal as well as a similar amount of plugins for WordPress.

A feature that allows a single, shared Drupal installation for multiple websites. The multi-site can share core code, contributed modules, and themes so that updates and upgrades need to be completed only once for several sites. Databases and configuration settings remain unique to each website.

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Interacting with potential customers by utilizing a combination of communication platforms. This can include a variety of outlets, such as a blog, email campaign, and social media.

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This term refers to a site that can be displayed in multiple languages.

This term refers to ones ability to move throughout the web, whether it be on a browser such as Google, or within a website itself. Navigation is important in the user’s experience. A site that is difficult to navigate will be offputting to the user.

The website navigation pertains to the menu at the top of a website. For instance the "About" section of a website might have sub-pages such as "Overview, History, and Team". These links comprise the navigation menu for the "About" section.

A metric used to describe the likelihood a customer will recommend your product or service. A Net Promoter Score ranges from -100 to 100, with higher scores indicating a greater likelihood of customer recommendation.

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This is the most basic element of a Drupal website. A Node is like a page though it also can be a section of a page.

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Upon typing in a keyword string of your choosing, the website on which you are searching will return a list of results that contain and/or have content that is related to your search terms. 

Also commonly referred to as site search and internal site search. 

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The rate at which recipients of an email actually open it.

Typically used to describe software, open source refers to something that is made available to the public so that users may modify and/or share as they wish. Examples of open source software are content management systems such as WordPress and Drupal.

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