Frozen Fold

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'Frozen Fold' is a term we created that refers to a web page design, typically a home page, where there's an image or video that goes edge to edge, left to right, and top to bottom, no matter what dimension the screen is. In other words, the hero image always fills the screen on mobile or desktop. Plus there is more below the fold but you need to click on an arrow or scroll to see it. Our home page is an example of a frozen fold.

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