When a site is redesigned most often the page URLs change on the new site. Search engines store old page URLs until the site is completely re-indexed. 301 redirects are used to redirect old page URLs to corresponding new URLs. Setting up 301 redirects is best practice for SEO and reduces 404 page not found errors.
Request An Audit
Wondering how your website can perform better? Fill out the form and we’ll send you a report that evaluates the design, marketing and functionality of your website.