Seo

Marketing
We help our clients attract customers and increase leads by building awareness, increasing conversion, and creating a greater ROI.
Seo
Overview
A SEO (Search Engine Optimization) program is used to increase traffic to a website in order to generate more leads, sales, and stakeholder engagement. They are often used as part of a broader, Content Marketing strategy. SEO projects often include these action items.
Action Items
A summary of this process and our services include:
- Analyzing the type of SEO needed (e.g. local, national, international, lead generation, e-commerce, non-profit engagement).
- Creating benchmark reports to gauge the success of the project at a later date.
- Determining the most valuable keywords that someone would enter into a search engine.
- Optimizing the content of a website based on the target keywords.
- Optimizing the structure of a website to ensure the greatest visibility.
- Developing new content (blog posts, videos, web pages, social media posts) based on target keywords.
- Creating landing pages with specific content related to a keyword as well as convert users with a form or product purchase.
- Increasing inbound links from other websites.
- Implementing local optimization techniques.
- Optimizing social media, blogs and web directories to increase visibility, traffic and page rank.
- Optimizing listings in vertical search directories (e.g. ThomasNet, Business.com, GlobalSpec, and LegalEngine.com).
- Utilizing the contextual advertising feature of Google Adwords.
- Reputation monitoring and response management.
- Analyzing traffic data and metrics to refine the SEO program.
Each SEO project includes a customized plan based on the industry the organization is in, often implemented in two phases. First an in-depth initial project that includes determining the best SEO strategy as well as implementing tactics to increase traffic, visibility and leads. The second phase is a monthly program to maintain the increased traffic, visibility and leads.
Results
The following summaries describe SEO projects completed by Bartlett.
- Industry: Technology
Objective: Lead generation
Results:- 700% increase in landing page form registrants
- 155% increased traffic in 3 months from top 10 organic keywords
- 118% increase in PPC visitors vs. previous campaign manager
- Industry: Retail
Objective: E-commerce and national
Results:- 57 Google listings in the top three positions
- 25,000 unique visitors in 1 month
- over 800% increase in traffic in the first two months
- Industry: Retail
Objective: Local, Brand awareness
Results:- 260% increase in organic traffic in the first month
- 700% increase in traffic for selected keyword in the first month
- Industry: Clean Technology
Objective: Keyword Optimization
Results:- up to an 80% increase in traffic for selected keywords in the first two months
- up to an 80% increase in traffic for selected keywords in the first two months
- Industry: Media
Objective: Local
Results:- 130% increase in organic traffic in first two months
- 56% increase in pageview/visit in first two months
- 79% increase in traffic in the first two months
- 70% of the traffic is local
- Industry: Non-Profit
Objective: Local, Keyword Optimization
Results:- up to 58% increase in organic traffic after keyword optimization & content training
- up to 58% increase in organic traffic after keyword optimization & content training
- Industry: Manufacturing Industry
Objective: Drive customers to distributors' stores
Results:- approximate 50% increase in online orders over one year period
marketing Services
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