Seo

Overview
A SEO (Search Engine Optimization) program is used to increase traffic to a website in order to generate more leads, sales, and stakeholder engagement. They are often used as part of a broader, Content Marketing strategy. SEO projects often include these action items.

Action Items
A summary of this process and our services include:

• Analyzing the type of SEO needed (e.g. local, national, international, lead generation, e-commerce, non-profit engagement).
• Creating benchmark reports to gauge the success of the project at a later date.
• Determining the most valuable keywords that someone would enter into a search engine.
• Optimizing the content of a website based on the target keywords.
• Optimizing the structure of a website to ensure the greatest visibility.
• Developing new content (blog posts, videos, web pages, social media posts) based on target keywords.
• Creating landing pages with specific content related to a keyword as well as convert users with a form or product purchase.
• Increasing inbound links from other websites.
• Implementing local optimization techniques.
• Optimizing social media, blogs and web directories to increase visibility, traffic and page rank.
• Optimizing listings in vertical search directories (e.g. ThomasNet, Business.com, GlobalSpec, and LegalEngine.com).
• Utilizing the contextual advertising feature of Google Adwords.
• Reputation monitoring and response management.
• Analyzing traffic data and metrics to refine the SEO program.

Each SEO project includes a customized plan based on the industry the organization is in, often implemented in two phases. First an in-depth initial project that includes determining the best SEO strategy as well as implementing tactics to increase traffic, visibility and leads. The second phase is a monthly program to maintain the increased traffic, visibility and leads.

Results
The following summaries describe SEO projects completed by Bartlett.

1. Industry: Technology 
   Objective: Lead generation 
   Results:
   • 700% increase in landing page form registrants 
   • 155% increased traffic in 3 months from top 10 organic keywords 
   • 118% increase in PPC visitors vs. previous campaign manager 
      
2. Industry: Retail
   Objective: E-commerce and national 
   Results:
   • 57 Google listings in the top three positions
   • 25,000 unique visitors in 1 month
   • over 800% increase in traffic in the first two months
      
3. Industry: Retail
   Objective: Local, Brand awareness
   Results:
   • 260% increase in organic traffic in the first month
   • 700% increase in traffic for selected keyword in the first month
      
4. Industry: Clean Technology
   Objective: Keyword Optimization
   Results:
   • up to an 80% increase in traffic for selected keywords in the first two months 
      
5. Industry: Media
   Objective: Local
   Results:
   • 130% increase in organic traffic in first two months
   • 56% increase in pageview/visit in first two months
   • 79% increase in traffic in the first two months
   • 70% of the traffic is local
      
6. Industry: Non-Profit
       Objective: Local, Keyword Optimization
       Results:
   • up to 58% increase in organic traffic after keyword optimization & content training
      
7. Industry: Manufacturing Industry
   Objective: Drive customers to distributors' stores
   Results: 
   • approximate 50% increase in online orders over one year period