Digital Statistics That Guide Strategy

From design to development to SEO, we back up our reasoning and best practices with data from trusted sources. We've compiled a list of our favorite and most important statistics here.

Marketing
Load Time & Attention Span
Content Management Systems
Design
Email
Mobile
Security

Marketing


The average cost per lead with outbound marketing (trade shows, direct mail, print ads, TV/radio ads) is $255. The average cost per lead with inbound (Search Engine Optimization, blogging, social media, RSS, public relations) is $45 per lead. (source HubSpot)

80% of tech buyers say they found the vendor/product/service. 20% say the vendor found them. The most popular online venue is Google 83%. (source: MarketingSherpa/KnowledgeStorm)

Average e-commerce spend of a repeat customer is 2x that of a new customer.

Marketers who prioritize blogging are 13x more likely to enjoy positive ROI.

37% of marketing professionals said SEO is the most effective tactic to generate sales lead.

B2B buyers are already 57% on the way to a decision before they perform an action on your website.

93% of shopper's buying decisions are influenced by social media.

48% of marketing professionals said email is the most effective tactic to generate sales lead

88% of users trust online reviews as much as personal recommendations.

A Monetate study found that personalized web experiences deliver 19% uplift in sales.

An Aherfs study found that the average top 10 ranking pages are 2+ years old and that on average position one is almost 3 years old. Only 22% of pages that have a top 10 rank were less than 1 year old.

50% of web traffic are from bots (non humans). Keep this in mind when reviewing analytics.

64% of searches are 4 words or more.

20% of mobile Google searches are conducted via voice search.

Dispaly ads on websites have very low click-through rates, often under 0.5%. Only 1 in 200 people who see the ad may click on it.

From Hubspot's State of Inbound 2017 report 59% of respondants said that inbound practices provided the highest quality of leads compared to just 16% of responders saying outbound practices.


Load Time & Attention Span
 

75% of users won't revisit a site that takes longer than 4 seconds to load.

40% of users will abandon a web page if it takes more than 3 seconds to load.

The average human attention span in 2000 was 12 seconds, by 2013 it was only 8 (less than goldfish) - Microsoft study


Content Management Systems
 

26% of all websites globally use WordPress.

There are over 44,225 WordPress plugins with more being developed every day.

There are more than 725,000 live websites using Drupal today.

Gartner named Acquia as one of the top 3 leading web content management systems in their Magic Quadrant 2017 report for the fourth year in a row. Acquia provides enterprise products and support for Drupal.


Design
 

First impressions are 94% design-related.

Judgments on website credibility are 75% based on a website’s overall aesthetics.

38% of people will stop engaging with a website if the content/layout is unattractive.

Infinite scrolling can lower your bounce rate. Time.com’s bounce rate dropped 15 percentage points after they adopted continuous scroll.

55% of Visitors Spend Fewer Than 15 Seconds on Your Website.

Over 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% greater than the same investment in the S&P.

Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing.

40% of users will not return to a site after a bad experience and 50% of sales are lost due to bad navigation and structure.

A personalized web experience delivers 19% uplift in sales.


Email
 

Email marketing is 40x more effective for customer acquisition than social media channels.

For every $1 spent on email marketing, the average return is $44.25.

 

Mobile
 

77% of mobile searches are made when a desktop or laptop is available.

85% of adults think that a company’s mobile website should be as good or better than their desktop website.

In 2015, mobile nonprofit donations increased by 205%.

83% of mobile users say that a seamless experience across all devices is very important.

18% of local mobile searches lead to a sale within one day.

 

Security
 

Google has seen a 180% increase in sites hacked for spam compared to the previous year

Approximately 32% increase in websites that were hacked in 2016 compared to 2015.

86% of all websites have at least 1 serious vulnerability.

Approximately 30,000 websites are hacked each day.

61% of webmaster who were hacked never received notification from Google because their site was not verified in Search Console.

84% of webmaster who applied for reconsideration with Google Search Console of a hack are successful.

 


Sources:

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