The BI team is highly-creative, amazingly responsive, excellent at problem solving and an absolute pleasure to work with. I highly recommend BI."
Insight Experience provides custom simulations and programs to businesses looking to improve leadership development and execution strategy.
CHALLENGE
Insight Experience needed a new, mobile-optimized website designed to emphasize their solutions and expertise. The goals for the project included: generating qualified leads, increasing traffic to the new site and establishing Insight as a thought leader in their industry.
SOLUTIONS
BI helped to optimize the Insight Experience website thoroughly for search engines while also optimizing for the best user experience possible. BI also worked with Insight to build a content marketing strategy, including integrating and optimizing new pages on the site. BI created a strategic blogging plan for the organization and provided training to the staff about blogging best practices, blog strategy, and how to use the blog to establish the organization as a thought leader in their field. In order to continue building upon the success of the new blog, BI worked with Insight to help promote the blog through various online resources, including social media, web directories, forums, tailored email campaigns, podcasts, slideshares, and more.
RESULTS
Within one year of working with BI, Insight Experience saw a 62% increase in web traffic to the site. Ten months after their new website was launched and five months after working with the team at BI the organization saw an increase in web leads by more than 15 times. The new Insight Experience blog currently accounts for 30-40% of the overall traffic to the site.
