It’s important to consider the overall branding and User Experience (UX) design when looking to increase leads and conversions.
A while back we redesigned a site for MicroE Systems. MicroE is a very successful OEM that develops encoders for use in high tech manufacturing. We designed their original site around 10 years ago as well a newer one more recently.
NOTE: The newer design produced over 200% more new leads per month than the old design.
To understand why, let’s first start with the old design. We designed this layout, though it was... Read more »
Over the past few years a new User Experience design trend has spread rapidly. For lack of a better term it’s called Row Based Design. This design style uses single rows to display content instead of columns.
Here are some of the benefits of Row Based Design:
Ease of Use: Since content is displayed in a row it's quicker to understand. The other approach, using columns, presents subject matter side by side, where content competes with other content for the viewers attention.
Mobile Friendly: Since content is presented in a... Read more »
It’s been a great year for B2B marketers, especially as the use of content marketing and Internet marketing by companies continues to increase. Here is a list of awesome B2B marketing statistics that we have collected to recap the state of B2B marketing today.
The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). (B2B Technology Marketing Community)
B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more... Read more »
It is the goal of any business website to rise to the top in search engine results when potential clients and leads are seeking their services. This is accomplished by optimizing the content of the website to appeal to these prospects through specialized search engine positioning. Using a B2B client example, the leadership development experts Insight Experience, we can see how search engine optimization works.
Keyword research starts with learning what potential customers and leads are searching for. We work with our clients to... Read more »
LinkedIn operates the world’s largest professional network of the Internet with more than 330 million members in over 200 countries and territories. (source) There are 107 million LinkedIn users in the United States and professionals are signing up to join the social media network at a rate of more than two members per second. Unlike Facebook and Twitter, LinkedIn is more tailored to the business world, and ideally suited for B2B marketers.
Here are three ways to leverage LinkedIn for B2B marketing:
The LinkedIn Publishing Platform
LinkedIn... Read more »
5 aspects to consider before developing a corporate website from an I.T. perspective
I spoke with John Gardner, director of IT at Haartz Corporation and other members of the IT department recently about web development and content management systems. We launched a new site for Haartz in 2014. Haartz was founded in 1897 and is the leader of automotive topping fabrics and interior trim materials. Their headquarters are in Acton, Ma., and they also have locations in Germany, India, China, Detroit and Mexico.
Here are 5 aspects of web... Read more »
Landing pages are created to direct visitors into a certain action, thus converting them into qualified leads. It may sound simple, but effective landing pages must capture your visitors’ attention enough for them to submit their valuable lead generation information into your website. So, how do you create a lead-generating landing page for your B2B website?
Here are 5 elements that make up a great B2B landing page:
Simplicity. It is important to keep the attention of your visitor once they arrive on your landing page. A good landing page... Read more »
Internet Marketing Insights from Louis Gudema
I had the pleasure of hearing Louis Gudema of revenue + associates speak the other week at a Concord Mafia meeting. Here are takeaways from his presentation based on a white paper he wrote called “6 Strategies for Marketing Technology Vendors that will Accelerate Growth”.
Adoption: Only a small percentage of most companies are implementing Internet marketing programs. Louis researched a few hundred companies and found that of the 9 different types of Internet marketing programs only about 2 on... Read more »
Before getting to the key questions to ask before choosing a CMS, here’s a project experience we had that has greatly influenced my thinking on this topic.
Here are highlights taken from a recent Dries Buytaert keynote address about how Drupal can serve the enterprise market as well as how Drupal compares to other CMSs. Dries is the founder of Drupal and Acquia.
Drupal is the CMS behind 12% of the web’s top 100,000 most-visited websites. This far exceeds competitor applications such as Adobe CQ5 and SiteCore.
Over 1 million websites are powered by Drupal.
Over 50% of the top media companies use Drupal. This includes Warner Music, with over 300 websites on Drupal.
GE made the... Read more »