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Google AdWords is always coming out with new features to help AdWord's managers improve their pay-per-click performance. However, with so many new features added regularly, it can be overwhelming to determine which ones to test...and which ones will work for your business. Here are 3 of the latest features that can drive improvements for search and display campaigns across a wide range of businesses. Expanded Text Ads Released this summer, Expanded Text Ads (ETAs) have had a huge impact on ad performance. Previously, ad text included one... Read more »
Every part of the inbound marketing funnel is vital in order to achieve success. Creating new content, especially blogging, is one of the most important steps in the process. To start check out these blogging success metrics from a previous blog post (Why is Blogging Important for Your Business?) 57% of companies have acquired customers through their blog Companies that blog get 70% more leads than those that don't People that blog 20 times per month generate 5 times more traffic than those that blog fewer than 4 times a month If you are... Read more »
We had the privilege of Dries Buytaert visiting our studio recently. Dries created the open-source content management system Drupal and is also the founder of Acquia. Acquia develops web software and provides commercial support for Drupal. Acquia is the fastest growing software company in Inc Magazine's lists of 500 fastest growing companies. Dries described how he initially developed Drupal to communicate with people who lived in his building in 2002. Now Drupal powers some of the largest websites such as Weather.com and MSNBC.com. A labor... Read more »
harry's picture
by harry
Monday July 18, 2016
Why most homepages are overwhelming and stressed out. Homepages are under pressure. They need to speak to multiple personas, they need to wow people, and they need to tell a company's story. They often try to do too much and as a result do little. The goal of a homepage is to move the visitor along the funnel via a Call to Action (CTA). Sometimes that means trying to convert right up front, otherwise it's to move the visitor to the next step. But there's not much time. "55% of visitors spend fewer than 15 seconds on your website." Hubspot... Read more »
Our clients have asked us time and again "What is the number one thing we should do this year to better our internet marketing performance?" There is no one answer. There are millions of actions that can be done to help organizations grow and increase lead/sales generation. Our response to this question usually boils down to aligning your marketing strategy with the coming year's trends. The internet marketing landscape changes almost on a weekly basis. If you are still executing a strategy from 3 years ago then you are falling behind. We... Read more »
Bartlett Interactive strengthens design and branding capabilities with the hiring of a lead designer. CONCORD, MA July 5, 2016 - The digital agency Bartlett Interactive is excited to announce the hiring of Yvette Perullo as lead designer. In this role Yvette serves as the lead creative on a variety of projects for nonprofit and corporate clients. "This is a great opportunity to work with a larger team on interactive and branding projects for a diverse client base. BI has an extensive roster of nonprofit, social and environmentally-focused... Read more »
Promotion strengthens senior team and project capabilities CONCORD, MA July 1, 2016 - The digital agency Bartlett Interactive (BI) has promoted Janet Leydon to Senior Project Manager. In this role Janet serves as a project lead for clients such as Midwest Energy Efficiency Alliance, United Site Services, EBSCO Publishing, and Boston Design Guide. "I'm excited to work on larger projects that have multiple requirements such as Internet marketing, user experience and web development. Being able to take a project from start to finish and see real... Read more »
"Judgments on website credibility are 75% based on a website's overall aesthetics."British Computer Society UX has finally come of age and the quality of sites has significantly improved. This is due in large part of mobile becoming the primary channel forcing simpler designs. Here are 4 trends that have emerged in 2016: 1. Rows + Panels Row based design is comprised of rows, not columns. Columns compete with other columns, displaying different content. A row-based design only shows the user one message or type of content at a time,... Read more »
I had the pleasure of participating in a panel discussion at the Hartford Business Expo last week. The topic was “Competing and Winning Against the Large Brands ". The underlying premise is that the Internet levels the playing field and allows smaller companies to compete with bigger companies more easily than before.  The panel focussed on how to develop a strategy, not get distracted and execute the plan. The discussion touched on several aspects of Internet Marketing for small businesses, including search engine optimization (SEO),... Read more »
Countless websites explain complex search engine optimization (SEO) tips that either requires a developer to install, or provide tips but not actionable tasks. This is where I differ. There are numerous places to gain information, learn new skills, and find ways to better your website. Today will not add more clutter to your internet learning; it will be an efficient tutorial that gets to the point with basic SEO tips. Below you will find 12 tips that are simple, easy to implement, and actionable. I will not gloss over a topic but rather... Read more »

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