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Before getting to the key questions to ask before choosing a CMS, here’s a project experience we had that has greatly influenced my thinking on this topic. The first website we designed was back in 1998 for MuseumShop.com. We designed the site and the logo and coded the front end i.e. the presentation layer with HTML, javascript and CSS. We then handed the code off to another company that integrated it into a proprietary shopping cart ecommerce software application that they had written in C++. Altogether the design, coding and e-commerce... Read more »
Here are highlights taken from a recent Dries Buytaert keynote address about how Drupal can serve the enterprise market as well as how Drupal compares to other CMSs. Dries is the founder of Drupal and Acquia. Drupal is the CMS behind 12% of the web’s top 100,000 most-visited websites. This far exceeds competitor applications such as Adobe CQ5 and SiteCore. Over 1 million websites are powered by Drupal. Over 50% of the top media companies use Drupal. This includes Warner Music, with over 300 websites on Drupal. GE made the... Read more »
B2B Content Marketing Best Practices from Bartlett Interactive As search engines continue to release updates and changes in algorithims, content marketing is growing increasingly important for companies that need to build an online strategy. Google now rewards websites that produce great content with higher rankings in search results pages and better lead opportunities. Content marketing costs 62% less than traditional marketing yet generates 3 times as many leads. (Source) The phrase "Content is King"  is heard over and over again, yet... Read more »
harry's picture
by harry
Monday April 22, 2013
The 3 parts of an Internet marketing program The underlying system for increasing leads with Internet marketing is quite simple and when done well it produces measurable results. Here is an overview of the process. 1. ATTRACTSEO (search engine optimization) is typically the most effective process for attracting new customers or increasing engagement with the target audience. This includes: Site Optimization: adding tags and other structural modifications to a website Content Marketing: creating content that attracts prospects and engages... Read more »
harry's picture
by harry
Thursday December 18, 2008
Online marketing is often confusing, since it’s hard to pin down all of the different parts and how they interact. One way is to think of a company’s online presence as a cloud i.e. a marketing cloud and when the cloud is well seeded, it will rain.  The marketing cloud for many is quite complex today, but understanding the basic principle behind it can help marketers understand how to use the cloud more effectively. Let’s first take a look at how a corporate web presence has evolved over time.Chapter I In the beginning there was a ‘web page... Read more »
What follows is pricing and other information about a few different fee based CMS software applications and the open source application Drupal. Note the comparisons are informal and not definitive. They are meant to highlight the fact that enterprise level CMSs are very expensive compared to Drupal. Sharepoint Price: Depending on amount of users price varies from $12,000 - $14,000 in software costs, $7,500 - $250,000 in user licenses, and $15,000-200,000 in implementation, intranet planning and launch costs. Note however Sharepoint is... Read more »
harry's picture
by harry
Thursday October 9, 2014
It was a pleasure visiting UTEC, a client of ours, to attend the opening of Cafe UTEC last week and support their most recent initiative. The large turnout included inspired teens, social activists and members of the business community. The mayor of Lowell, Rodney M. Elliott, also attended and spoke at the event.  UTEC is a nationally recognized youth development agency that focuses on helping disconnected youth trade violence and poverty for social and economic success. Rodney M. Elliott, Mayor of Lowell We greatly appreciated the... Read more »
rachelyn's picture
by rachelyn
Thursday September 25, 2014
We are bombarded with new marketing techniques every day, so it’s easy to wonder if more traditional approaches, like email marketing, are still relevant. Have no fear, email marketing is NOT dead! In fact, it is alive and kicking -- and offering the best ROI for your marketing dollars. For every $1 spent, there is a $44.25 average return on the email marketing investment. (Source) Plus, did you know that 91% of consumers check their email daily? (Source) All of this being said, email marketing can help your brand and your business. How... Read more »
rachelyn's picture
by rachelyn
Thursday September 18, 2014
Congratulations! You have a shiny new website built especially for you... now what do you do?? We like to describe a new website like an “island” to our clients. The website is now officially out there in cyberspace, but just like an island, it has no way for people to access it. The next step in the process would be to start building the roads and bridges that help visitors to get there. Let’s start with some of the best ways to begin marketing your website so people can see it: 1) Through Search Engine Optimization. Optimizing a website... Read more »
It all begins with a keyword. But, do you know how to choose keywords for your blogging strategy? Keyword research is the most important aspect of search marketing, yet often can be the most confusing. Keywords are the building blocks for a successful marketing campaign, but which keywords should you use? Who is your target audience? What makes a keyword “good” and why are some keywords better or worse than others? Keyword: A keyword is a word or phrase that someone types into a search engine to help find a website. It is how people search... Read more »
harry's picture
by harry
Thursday March 27, 2014
50 Questions to Ask Before Hiring a Web Design Firm. Below is a rather exhaustive and sometimes humorous list of questions from a prospective client we received recently. While many of the questions are basic, I think they help highlight the many variables and options when building a website. Q. Are you experienced with using WordPress?  A. Yes, we have worked with WordPress for many years and have built many sites with it. WordPress is a strong brand and has widespread appeal, however from a web development perspective it lacks the... Read more »
Great library websites need to do many things well, including: provide a compelling user experience, effectively publish and provide access to content, promote library online and offline services and increase community engagement. This is the first in a series on the different aspects of an effective library website. PART ONE: User Experience Let’s first start with a critique of a Home page and the overall design ‘theme’. Here’s an example of a design we did for the Watertown Free Public Library in Watertown, MA. Much thought was put into... Read more »
harry's picture
by harry
Wednesday February 12, 2014
Typically the contents of a website are lost when a web server disk drive is corrupted or a virus infects the drive, unless a good back up system is in place. Note all hard drives eventually malfunction and the content is lost. Most hosting companies are proactive in replacing hard drives but unless the website is getting backed up all the contents of website can be lost at any time. As most people know viruses are prevalent. Hosting companies provide a certain level of virus protection for the web server but viruses can also enter a... Read more »
harry's picture
by harry
Thursday January 30, 2014
Comparing Drupal vs. Sharepoint What follows is a comparison of using either SharePoint or Drupal to build an online community. 1. Feature Comparison Table FEATURE DESCRIPTION SHAREPOINT DRUPAL User Experience The ability to customize the design (look & feel, user interface) and overall user experience. No Yes Security The ability to make the application secure Yes Yes Mobile Optimally display the site on various mobile devices No Yes Categories Poster categories and sub-categories as well... Read more »
Happy 2014 from the team at BI to you! This past year has been full of new Internet marketing strategies and trends that have changed the way marketers think and operate. From the unveiling of Vine, to the rise of mobile browsing, digital marketing made large strides in 2013. Here are just a few of the most interesting Internet marketing and online statistics and trends: 40% of people will abandon a web page if it takes more than three seconds to load. (source: Econsultancy) Mobile browsing has increased 192% since 2010 and by 2017 it’s... Read more »

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