It has been over a week since the last day of Inbound 2015 and we are still on an inbound marketing high. I can’t possibly fit all of the Inbound awesomeness into one blog post, so this week we will look at the “Four Corners of Conversion”, a standout session by Oli Gardner, the co-founder of Unbounce.
As Oli points out, there is a lot of really bad marketing out there that we should not be subjecting our customers to. Instead, we need to delight our customers with exceptional experiences! So, how do we make everyone have the best possible... Read more »
Call-to-Actions (CTA) for lawn care companies are about generating leads. Since most people know what they want when they visit a lawn care company, it’s important to put the CTA above the fold on the home page.
As defined in our online glossary, a CTA “could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead.” There are various types of CTAs, including “Request a Quote or Estimate”, “Contact Us” or “Click... Read more »
Five easy steps to make changes to a web page that uses Page Builder by SiteOrigin in Wordpress.
This post will only cover basic steps on how to access your Wordpress pages, edit the content of a page, preview changes and finally how to bring your changes live. For this example, we are using the Page Builder Plugin by SiteOrigin which gives a different user interface than the traditional Wordpress Page editor.
First, you will need to login to the website dashboard. You do that by going to <domain>/wp-admin (www.example.com/wp-admin).... Read more »
This post was written by Bartlett Interactive guest blogger Nick Rojas.
We all know how important design is for websites, everything from mobile accessibility to user experience (UX) and an aesthetically pleasing appearance that draws visitor’s attention and retention. There’s plenty of statistics out there that show if your website loads too slowly, users will quickly flee your page. According to Kissmetrics, these are the top eight reasons visitors leave websites:
Too Much Advertising
Bad Structuring of Content
Invasive... Read more »
Has your website fallen to the wayside as your other business priorities rise? Don’t let your site get old and outdated, it has a huge impact on your existing and potential clients. Check out a few of our favorite stats about user experience, web design and more!
Users only read slightly more than a quarter of the content they see on a web page. (Source: Inspired Mag)
40% of people will abandon a website page if it takes longer than three seconds to load. (Source: Nuanced Media)
48% of people cited a website’s design as the number... Read more »
It’s important to consider the overall branding and User Experience (UX) design when looking to increase leads and conversions.
A while back we redesigned a site for MicroE Systems. MicroE is a very successful OEM that develops encoders for use in high tech manufacturing. We designed their original site around 10 years ago as well a newer one more recently.
NOTE: The newer design produced over 200% more new leads per month than the old design.
To understand why, let’s first start with the old design. We designed this layout, though it was... Read more »
Over the past few years a new User Experience design trend has spread rapidly. For lack of a better term it’s called Row Based Design. This design style uses single rows to display content instead of columns.
Here are some of the benefits of Row Based Design:
Ease of Use: Since content is displayed in a row it's quicker to understand. The other approach, using columns, presents subject matter side by side, where content competes with other content for the viewers attention.
Mobile Friendly: Since content is presented in a... Read more »
It’s been a great year for B2B marketers, especially as the use of content marketing and Internet marketing by companies continues to increase. Here is a list of awesome B2B marketing statistics that we have collected to recap the state of B2B marketing today.
The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). (B2B Technology Marketing Community)
B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more... Read more »
It is the goal of any business website to rise to the top in search engine results when potential clients and leads are seeking their services. This is accomplished by optimizing the content of the website to appeal to these prospects through specialized search engine positioning. Using a B2B client example, the leadership development experts Insight Experience, we can see how search engine optimization works.
Keyword research starts with learning what potential customers and leads are searching for. We work with our clients to... Read more »
LinkedIn operates the world’s largest professional network of the Internet with more than 330 million members in over 200 countries and territories. (source) There are 107 million LinkedIn users in the United States and professionals are signing up to join the social media network at a rate of more than two members per second. Unlike Facebook and Twitter, LinkedIn is more tailored to the business world, and ideally suited for B2B marketers.
Here are three ways to leverage LinkedIn for B2B marketing:
The LinkedIn Publishing Platform
LinkedIn... Read more »