Jacqueline (Gill) LaVana
Jackie has over 10 years experience in digital strategy, Pay Per Click, digital display (programmatic & direct media buys), content marketing, and lead nurture. She is a data-driven marketer focused on acquisition and lead generation for both B to C and B to B companies. Her specialties include: paid search campaign strategy, online branding and identity, campaign development, project management, display advertising, online media buying, interactive communication and crisis marketing. Jackie worked for 5 years at Google as part of their National Agency Team developing strategies for Digital Agencies. She has also worked at iProspect and Constant Contact. She received an MS in Communications Management from Simmons College and a BA in English/Women's Studies from Providence College.