Jacqueline (Gill) LaVana
Jackie has over 14 years of experience in digital strategy, Pay Per Click, digital display (programmatic & direct media buys), social media advertising, content marketing, and lead nurture. She is a data-driven marketer focused on acquisition and lead generation for both B to C and B to B companies. Her specialties include paid search campaign strategy, online branding and identity, campaign development, project management, display advertising, online media buying, interactive communication, and crisis marketing. Jackie worked at Google for 5 years as a strategist on Display Network, YouTube, mobile and social media strategy on the Google National Healthcare Team. She was also a senior search marketing specialist at iProspect and a media marketing manager at Constant Contact. She received an MS in Communications Management from Simmons College and a BA in English/Women's Studies from Providence College.