User Experience (UX) and User Interface (UI) design encompasses many aspects of a website including the visual design, information architecture, content, usability and interactive features (animations, user interactions etc.).
The design process starts with input sessions with the client and completing a Project Profile which includes goals, industry research, target audience Persona profiles, analytics, and researching best-in-class design examples.
Utilizing the information architecture defined in the sitemap and wireframes, the web design is created in Sketch. A prototype is then created using InVision showing key pages. While every website is different we incorporate well-tested design principles and aesthetics on every project.
Some of these include:
- Emphasis on a ‘clean’ design, including the layout, typography and color
- Highlighting content over design
- Subscribing to ‘a just enough is more’ design credo i.e. not over designing or adding gratuitous design elements
- Incorporating a generous use of white space to make pages easier to read and use
- Using color sparingly to help highlight ‘calls to action’ and content
- Utilizing a Responsive Web Design and a Mobile First development approach, so the site displays optimally on mobile, tablet and desktop computers
- Adhering to usability best practices such as standardized navigation schemas, user interactions (mouseovers, links, visited links) and open layouts with vertical scrolling
- Large font sizes e.g. standard paragraph text at 14 pt or larger
- Placing the most important content on the left side of the page, e.g. placing photos and content there, not secondary navigation
- Utilizing large, visual drop downs from the primary navigation
Other factors critical to a successful web design are specific to the website type. Here are some of the types of sites we specialize in:
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