Panda + Penguin Updates

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These are two of the most important, if not notorious, Google updates that have occurred over the past few years. These updates have changed how websites are ranked dramatically. They have provided a better understanding though of what Google finds most important when ranking a page. This includes unique content and content that has been shared via social media.

 
Note: Penguin has become real-time and now discredits bad/deceptive links instead of penalizing websites.

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