This is a new way to think about web design and development. Growth Driven Design (GDD) is based on the mentality of continuous improvement to a website.
Traditional design is when you build a new websites based on fundamental assumptions on what typically works best and then let the site sit for 2 or so years with no major changes and re-start the process.
With GDD there are 3 steps:
- Launch Pad Website
- Continuous Improvement
Strategy is where you build the overall plan for the website and the direction in which you will go.
The launch pad is a full website with all the necessities, in no way should you think about it as a half-finished or very simplified site.
The continuous improvement cycle is focused on many different aspects of a website from increasing traffic to usability. Each round is first strategized and data is used to make decisions.
In summary, Traditional web design brings the risk of high upfront costs and lots of needed resources & time, projects typically are delivered out of scope, over budget, and late. The results are a website that is based on assumptions of what will work and remain static for 2 years.
GDD has a budget spread over time and the launch of a new website is a lot quicker. The process is agile and built to be on time & on budget. The results are data based and continuously improved upon leaving room for non-stop growth and improvement.