Landing Page Optimization

Landing pages are a critical part of converting anonymous users into leads as well as increasing sales. The key components to landing page design include:

Content: The content (Headline, body copy) needs to be a seamless transition from where the visitor came from. For example if the landing page is for a Google Adword buy for ‘oil spill remediation products’, the headline and content of the landing page needs to specifically address that issue.

Call to Action: This is the tricky and fun part – how to entice visitors to fill out a short form with a compelling offer? Often testing different calls to actions are helpful since small variations can significantly affect results.

Navigation + Design: The goal of a landing page is to convert a visitor i.e. fill out a form. This is often called a sales funnel whereby the design of the page funnels the visitors eye to the call to action button and navigation/links are minimized so that there is minimal distraction and options for leaving the page.


Receive Your Free Audit

Want to boost your website's performance? Submit the form below to unlock a detailed report that evaluates the design, marketing and functionality of your website.