Year End B2B Marketing Statistics

useful marketing statistics

Year End B2B Marketing Statistics

Harry Bartlett

It’s been a great year for B2B marketers, especially as the use of content marketing and Internet marketing by companies continues to increase. Here is a list of awesome B2B marketing statistics that we have collected to recap the state of B2B marketing today.

  • The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). (B2B Technology Marketing Community)

  • B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. (Source)

  • 66% of the most effective marketers has a documented content strategy (Top Rank)

  • 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs)

  • B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. (B2B Technology Marketing Community)

  • 71% of B2B marketers use content marketing to generate leads. (MarketingProfs)

  • People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead. (KoMarketing Associates)

  • Just 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)

  • A whopping 68% of B2B organizations have not identified their funnel. (MarketingSherpa)

  • 57% of B2B organizations identify 'converting qualified leads into paying customers' as a top funnel priority. (MarketingSherpa)

  • 65% of B2B marketers have not established lead nurturing. 79% of B2B marketers have not established lead scoring. (MarketingSherpa)

  • 34% of B2B organizations touch leads with lead nurturing on a monthly basis. (MarketingSherpa)

  • 22% of B2B organizations touch leads with lead nurturing on a weekly basis. (MarketingSherpa)

  • 15% of B2B organizations touch leads with lead nurturing on a quarterly basis. (MarketingSherpa)

  • 9% of B2B organizations touch leads with lead nurturing on a daily basis. (MarketingSherpa)

  • 2% of B2B organizations touch leads with lead nurturing on an annual basis. (MarketingSherpa)

  • Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. (Forrester Research)

  • 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. (Forrester Research)

  • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)

  • 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)

  • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. (MarketingSherpa)

Are you interested in learning more about B2B marketing? Read B2B Marketing Strategy: KeywordsLinkedIn Tips for B2B MarketersB2B Landing Page Best Practices or talk with us to learn more! Happy New Year from your friends at Bartlett Interactive.

About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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