SweetmanCragun Campaign Increases Traffic and Social Engagement

SweetmanCragun Website

SweetmanCragun Campaign Increases Traffic and Social Engagement

by
Harry Bartlett

We recently launched an online marketing program for the SweetmanCragun Group to promote their expanded service offerings in Europe, the Middle East, and Asia. SweetmanCragun, based in Boston, is a leading executive leadership training company and author of the internationally best-selling book REINVENTION. We were hired to re-position their corporate website and implement a social media program to maximize visibility for the international expansion.

Bartlett redesigned the Squarespace site and rolled out social media campaigns on LinkedIn, Twitter, Facebook as well as pay per click advertising. Shortly after the public announcement of the new service offerings, traffic increased over 100% and Facebook likes went from less than 500 to over 22,500. The campaign also included a Facebook sweepstakes offering.

It was inspiring to work with the always energized Shane Cragun and Kate Sweetman and we appreciate their feedback, as Shane noted:

"We turned to Bartlett Interactive when we decided that our small firm needed to get serious about our website and social media efforts. To say that we were pleased is an understatement. Not only with the technology and product side (fabulous), but with the team that worked with us and their project management skills. They were always willing to pick up the slack and help us hit deadlines. Our website traffic increased significantly as well as our visibility on LinkedIn and other social media platforms. We are so pleased. Thanks to Harry, Yvette and the rest of the team." Shane Cragun, CEO, SweetmanCragun Group.

See the SweetmanCragun site.

About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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