Speed Matters

Website Speed

Speed Matters

by
Harry Bartlett

Google has ratcheted up the importance of website download time and ranks it higher than other factors such as how easy a site is to use. For more qualified traffic, make sure your site is fast.

“53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.” (source)

Test your site with Pingdom.

And Google’s Lighthouse which will also evaluate your site based on SEO, coding best practices, accessibility, and mobile. Download the extension.

Here's an example of the information Lighthouse provides.

Note the low grade ("3") for performance as well as extensive information not just for performance but also accessibility, best practices, and SEO. See more statistics about load time and website speed.

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About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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