Olympus (Innov-X Systems): Project Results

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Olympus (Innov-X Systems): Project Results

by
Harry Bartlett

"A truly phenomenal website...even our competitors have expressed how impressed they are."

Donald Sacket
Olympus NDT - Analytical Instruments Division
(formerly Innov-X Systems

Olympus NDT, formerly Innov-X Systems, develops analytical instruments for detecting inorganic elements for manufacturers, scientists and a variety of specialized applications. They quickly filled a leadership role in the growing market for non-harmful XRF analysis used in a variety of industries and materials including alloys, minerals, lead paint and even the search for weapons of mass destruction in Iraq. 

CHALLENGE 
As a growing startup, Innov-X needed a comprehensive branding and online strategy to compete effectively with Fortune 500 competitors.

SOLUTIONS
Bartlett Interactive provided strategic web and Internet marketing services including an extensive website that grew from 25 to over 1,000 pages, SEO, content marketing, and email marketing. Features included product demos, an interactive ‘detection limits’ feature, multi-lingual translation, a sales Extranet, extensive video and literature libraries, blog and mobile UI design. Other services included print materials for marketing programs in Asia, Europe, Africa and South America.   

RESULTS
A number one page rank for several target keywords, a 700% increase in landing page form registrants on their newly designed website. They also saw a 155% increase in traffic in 3 months coming from their top 10 organic keywords. The Innov-X Systems website also received an 118% increase in pay-per-click visitors versus their previous campaigns.

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About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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