Conversion Rate Optimization (CRO)

Conversion Rate Optimization

Conversion Rate Optimization (CRO)

by
Harry Bartlett

This involves adding lead gen tactics and improving Calls to Action (CTA) to increase the number of leads you receive from your site. 

“CRO tools have an average ROI of 223%.” (source)

Here are 4 ways to improve your site’s CRO.

  • UX matters, make sure your site is fast, simple, and mobile/tablet-optimized, see examples and how to’s.
  • Use chat, pop ups, and hello bar tools such as Privy and Drift to increase leads as well as integrate sales & marketing.
  • If you are B2B, make sure your funnel is simple and content isn't too complex, integrate PPC & SEO, and test (then test more), see these B2B recommendations.
  • Implement personalization features, it’s easier to do now and it works - learn how.

Learn more about Conversion Rate Optimization.

About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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