SEO
Overview
Results

OVERVIEW
An SEO [Search Engine Optimization] program is used to increase traffic to a website in order to generate more leads and sales.

A summary of this process and our services include:

• Analyzing the type of SEO needed [e.g. local, national, international, lead generation, e-commerce]
• Determining the most valuable keywords that someone would enter into a search engine
• Optimizing the content of a website based on the target keywords
• Optimizing the structure of a web site to ensure the greatest visibility
• Analyzing the website content for relevance to the target market and for the most customer centric experience
• Creating landing pages with specific content related to a keyword as well as convert users with a form or product purchase
• Increasing inbound links from other websites
• Implementing local optimization techniques
• Utilizing social networking websites, blogs and web directories to increase visibility and traffic
• Optimizing listings in vertical search directories [e.g. ThomasNet, Business.com, GlobalSpec, and LegalEngine.com]
• Utilize the contextual advertising feature of Google Adwords
• Analyzing traffic data and metrics to refine the SEO program

Each SEO project Bartlett develops includes a customized plan based on what industry the organization is in, often implemented in two phases. First an in-depth initial project that includes determining the best SEO strategy as well as implementing tactics to increase traffic, visibility and leads. The second phase is a monthly program to maintain the increased traffic, visibility and leads.

Read related blog posts: Why SEO is Not Enough

Try the eValuator, a free tool used to assess the health and value of a website.

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RESULTS
The following summaries describe SEO projects recently completed by Bartlett.

1. Industry: Technology
   Objective: Lead generation
   Results:
   • 700% increase in landing page form registrants
     
   • 155% more traffic in 2007 from top 10 organic keywords
     
   • 118% increase in PPC visitors vs. previous campaign manager
     
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2. Industry: Retail
   Objective: E-commerce and national
   Results:
   • 57 Google listings in the top three positions
     
   • 25,000 unique visitors in 1 month
   • over 800% increase in traffic in the first two months
     
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3. Industry: Retail
   Objective: Local, Brand awareness
   Results:
   • 260% increase in organic traffic in the first month
     
   • 700% increase in traffic for selected keyword in the first month
     
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4. Industry: Clean Technology
   Objective: Keyword Optimization
   Results:
   • up to an 80% increase in traffic for selected keywords in the first two months
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5. Industry: Media
   Objective: Local
   Results:
   • 130% increase in organic traffic in first two months
     
   • 56% increase in pageview/visit in first two months
     
   • 79% increase in traffic in the first two months
     
   • 70% of the traffic is local

Contact us if you would like to learn more about how SEO can improve your bottom line.

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