Since over 1/3 of websites are accessed via mobile devices today and mobile is expected to surpass desktop access by 2018, the mobile web is critical to the success of an online presence.
The Mobile Web encompasses many types of user interfaces and technologies such as dedicated mobile websites, Responsive Web Designs (RWD) and Apps developed for Apple’s iOS and Google’s Android operating systems.
Successful mobile implementations include:
- Determining the best approach e.g. a Responsive Web Design (best for a redesign project), dedicated Mobile version (best for adding the capability and for complex sites) and a web App (best for device specific projects e.g. tablet, mobile)
- Reviewing how the site will respond to multiple breakpoints (i.e. different pixel dimensions: 320, 480, 768) and functionality.
- Modifying the design (graphics, CSS) for optimal display at the different break points
- QA and testing on mobile devices for display, functionality and usability issues