PPay-Per-Click (PPC) Management, Adwords Management | Keyword Analysis

The popularity of pay-per-click (PPC) advertising, such as Google AdWords, is a testament to how effective and customer focused PPC can be. The problem is that it’s often not managed effectively. The key components of an effective campaign include:

Keyword Analysis: Choosing the right keywords and writing effective ad text is the foundation of a successful campaign. This entails industry research, competitor analysis and reviewing natural page rank so that keywords are not bought when the natural rank is already high.

Landing Pages: It’s important to have the visitor land on a page that has a seamless transition from the ad to the site in order to increase conversion (leads and sales). These landing pages should also have a call to action form so that the true effectiveness of the campaign can be assessed. See more about our landing page services.

Program Monitoring: Regularly reviewing results is key to knowing which ads are worth continuing and/or of the campaign is providing an appreciable return on investment. This entails reviewing results as well as optimizing landing pages to understand the overall effectiveness of a campaign.

SELECT PROJECTS
	Olympus (Innov-X Systems) This project entailed keyword research, analysis, landing page development and the creation of a custom dashboard to monitor the effectiveness of individual PPC campaigns as well as email and print campaigns.
	Averde Health A healthcare start up needed to increase brand awareness and online exposure in a competitive market. Geographically targeted Google AdWords campaigns were set up with multiple landing page destinations. The ads were monitored to maximize conversion rates.