Landing Pages

Landing pages are a critical part of converting anonymous users into leads as well as increasing sales. The key components to landing page design include:

Content: The content (Headline, body copy) needs to be a seamless transition from where the visitor came from. For example if the landing page is for a Google Adword buy for ‘oil spill remediation products’, the headline and content of the landing page needs to specifically address that issue.

Call to Action: This is the tricky and fun part – how to entice visitors to fill out a short form with a compelling offer? Often testing different calls to actions are helpful since small variations can significantly affect results.

Navigation + Design: The goal of a landing page is to convert a visitor i.e. fill out a form. This is often called a sales funnel whereby the design of the page funnels the visitors eye to the call to action button and navigation/links are minimized so that there is minimal distraction and options for leaving the page.

SELECT PROJECTS
	Olympus (Innov-X Systems) Landing pages were a key part of the overall Internet marketing strategy and were created for pay per click, print and email campaigns. ‘Cookies’ and unique campaign IDs were also implemented for visitor tracking and overall campaign measurement effectiveness. View the Landing Page
	Zipwall This innovative retail and b to b product company needed landing pages to better convert large amounts of traffic from email and search engine traffic. The design strategy for the landing page minimizes link options to funnel visitors to the conversion form. This simplified design approach, including a large video image area, has proven most effective with landing pages. View the Landing Page
	Averde Health The landing pages for this innovative healthcare start-up targeted physicians in the U.S. via pay-per-click campaigns and organic search. Key data points and a revenue calculator were used to convert visitors into leads which were in turn integrated into the QuickBase CRM. View the Landing Page