GROW ONLINE

Articles + Examples

Articles

Here are a few select articles/blog posts we think are important for growing an online presence.

Best practices for Library Website Design (blog post): See a blog post about how to create an effective website design for library websites.
 

Websites that Generate Leads: Lead generation and website conversion - process and actions. 
 

Websites that Increase Brand Effectiveness: While SEO and Internet marketing have more cache today, branding and user experience design is still at the core of an online initiative’s success.
 

Websites that Build Community: As the web becomes more social, the ability of brands to foster community becomes more important.
 

The 3 Parts to a Healthy Online Presence: What are the three main components of a healthy online presence? Check it out to learn more.
 

Seeding the Marketing Cloud (blog post): Learn how a corporate web presence has evolved over time and how to use the Internet as a marketing cloud and seed it to increase the value of an online marketing presence.

Statistics Every Marketer Should Know (blog post): Understand what are the meanings of some critical online marketing metrics, such as Cost Per Lead (CPL), Return on Investment (ROI) to your online marketing campaign.

Read more on our blog.

 

Examples

B-to-B web design example showing best practices for conversion (Client: Olympus Innov-X)

Viral marketing example showing best practices for sharing tools  (Client: Better Homes and Gardens)
 

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