This page is an example of best practices for sharing content and engaing site visitors. Specifically the 'add this' sharing widget is used so visitors can select which social media/online platforms that they would like to share the page with as well as the Facebook share and share via e-mail features.
Effective viral marketing depends on the combination of compelling content and easy to use sharing tools. The tools need to be implemented in a way that is inviting and user friendly.
This example is for the Better Homes and Gardens Live Better website that includes extensive on-site community features and integration with Facebook and Twitter.