Our training services cover basic tactics to more advanced landing page and content development techniques. Whether you are a sole proprietor, nonprofit or a small to medium business, we tailor our training to the specific goals and needs you have.
"The instructor, Anthony, was knowledgeable and explained everything clearly in easy to understand terms using our website and Google Analytics. The training session was followed up with an outline and a “How-To Guide to Google Analytics”. I would highly recommend BI for SEO training purposes.”
–Mary Ann Buras, Newton Cemetery
Here are a list of topics we will cover:
- SEO Basics
- Keyword list with AdWords Keyword Planner
- Meta Tag Optimization Guidelines
- Keywords and Titles
- Content Review & Expansion
- Link Building Guidelines
- Internal and External Link Building Best Practices
- Through Brand Mentions
- Press Release/New Publications/Affiliations
- Company Reviews (Yelp, Google, Facebook, Tripadvisor, etc.)
- Internal and External Link Building Best Practices
- Google My Business
- Claiming a Profile
- Verification
- Filling Out Your Profile
- How To Use Google Analytics
- Account Setup
- Understand the Data
- Segmenting the Data
- How to Audit Your Website
- Learn how to create benchmark reports
- Better understand what metrics are important and actionable
- Landing Page Optimization
- Determine how long the content should be
- Understand how long your lead generation form should be
- SEO Transition Plan for a Site Redesign
- Learn why you need an SEO transition plan
- Work to protect from a rankings decrease during a site redesign
Contact Anthony Tourville for a free phone consultation on how training can help your business or non-profit organization.
SEO training can take place over the phone or in our Concord, MA studio.
